How to Optimise your Website for Search Engines

How to Optimise your Website for Search Engines

How to Optimise your Website for Search Engines

In order to generate inbound leads to your website it is important that your website is optimised for Search Engines.

This is a complex and ever changing subject, but this blog post aims to give you a core understanding that you can build on.

For ease of understanding, Search Engine Optimisation or SEO can be seperated into two categories. These being, ‘On Page SEO’ and Off-Page SEO’.

On Page SEO

As the name suggests, On Page SEO refers to the Search Engine Optimisation contained within the actual pages of your website.

  • Each webpage within your website should be created with the intention of being attractive to one or more of your defined buyer persona’s.
  • Your page title should include a well researched long-tail keyphrase. For example, take this page for example. The page is called: “How to Optimise your Website for Search Engines”. The blog post could have been called “Search Engine Optimisation”. However, the page’s tagert persona, will have little or mininmal knowledge of SEO. These users are therefore more likely to enter a search phrase into Google such as “How to Optimise your Website for Search Engines” rather than Search Engine Optimisaion.”
  • Your url should also contain the same long-tail keyphrase where possible – https://www.jamesharding.net/optimise-website-search-engines/
  • Your content should also refer throughout to your select keywords and phrases, but be careful not to spam your post with these, as this can have a negative effect.
  • Images are important in blogs to break up text and to give a better experieince to the vistor. However, search engines such as Google can not read these images. It is therefore important that you ensure you give your image an ‘Alt-Tag’ and this can also be your specified ‘long-tail keyword’.
  • To help add authority to your page or blog post, you should link to one or two external authoritve sources on the same topic. Such as… Find out more on How to Optimise your Website for Search Engines.

 

Off Page SEO

Off Page SEO is Search Engine Optimisation that you can do, off your website, to help drive traffic to your website.

  • Having an authotive source on the same topic linking to your website, can significantly help prove the authority of your website. For example if you write a blog post on a health study, and a University of Medicine links to it, it shows that the University of Medicine believes it is an authoritive source. This will inturn help with your ranking. These are often referred to as ‘Backlinks’.The key point to note with backlinks however, is it is quality not quantity. Every backlink you gain should be from a website that is relevant to your topic and seen as an authoritive source. This can be done by contact websites directly, commenting on blog posts, or evern offering to write a guest blog post.Don’t spend time or money getting lots of backlinks from random websites, as this will be most likely seen as spam and hurt your website.
  • Social Media is great for raising awareness and driving traffic to your site. But remember the key point. ‘People don’t like being sold too, but they like being informed and educated.’ When writing and sharing posts on Social Media, think about your target audience and what they would find interesting to read.
  • Share you blog posts with your current customers and network. Although they are already customers, they may very well share the post and help attract new visitors.

Search Engine Optimisation is a big factor in todays business world. Give it the time it deserves and remember it will take time to see results, but little and often and you will reap the rewards.

 

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James Harding

Hello! My name is James Harding and I live in small town just outside Cambridge, UK. Currently working as a Customer Success Manager for a UK based SaaS company.

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