Category ArchiveSocial Media

Facebook image text rule

Facebook image text rule

What is the Facebook image text rule? Up until a few days ago, I never thought social media sites really cared about the amount of text contained on an image, let alone penalize you for it. However, it has been brought to my attention that some of them really do. Facebook and Instagram, for example, make it clear for paid adverts or any boosted posts, they will favour images with less or no text, compared to images containing lots of text. However, I have not seen any evidence that suggests that the same rule applies for general page posts.

What is the Facebook image text rule?

The Facebook image text rule, also referred to as the 20% image text rule is as follows. When you upload an image to Facebook for a paid advert or to be contained in a boosted post, Facebook scans the image for text. It will then score your image based on the percentage of the image that contains text. If more than 20% of your image contains text, you are likely to be warned or penalized.  Here is an example:

Facebook image text rule

In this test my Image Text has been scored as ‘High’ meaning my advert may not run. In total, there are four categories that an image will fall into:

  • Image Text: OK – Your advert will run normally.
  • Image Text: Low – Your advert’s reach may be slightly lower.
  • Image Text: Medium – Your advert’s reach may be much lower.
  • Image Text: High – Your advert may not run.

Facebook describes their rule as follows:

“Ads that run on Facebook, Instagram and Audience Network are subject to a review process that looks at the amount of image text used in your ad. Based on this review, ads with higher amounts of image text will be shown to fewer people.” (Facebook, 2017)

“Facebook ads that contain images with little to no image text tend to cost less and reach more people than ads with image text.” (Facebook, 2017)

Read more from Facebook on the Facebook image text rule.


Does the rule apply to normal page and personal posts (unpaid posts)?

From the research that I have undertaken the rule only effects paid ads and boosted posts.

Does the amount of text you write in the caption next to your image count?

Again, from what I have read, this does not and there is no limit.

How to grow your followers on Twitter?

How to grow your followers on Twitter?

How to grow your followers on Twitter? Out of all the current Social Media platforms around at the moment, Twitter is probably the one that I utilise the most. I have grown to a reasonable following, and often get asked how to gain followers.

This is something that takes time, and you must be prepared to invest time to establish your twitter account and grow your following. There are services out there that will offer to sell you followers. I would suggest that you do not use these. Although they may well deliver these followers, the chances are they will be fake and will probably be removed from Twitter within a few months. Worse still, Twitter may even blacklist you for having a large number of fake accounts following you.

If you are prepared to just invest some time, you do not need to spend any money to grow your Twitter following.

How to grow your followers on Twitter?

  1. Tweet often. – The more you tweet, them more likely you are to gather attention. However, be careful not to tweet too often or the same tweets. This can become annoying and lead you to lose followers.
  2. Use current hash tags. Get involved in current discussions, using the trending hash tags, or those relating to your tweet. Tv shows, events and news as great discussions to get involved in.
  3. People on twitter tend to love photos/images. Share your pictures, the funnier or cuter the better.
  4. Follow people who you have been in discussion with. The chances are, because you have interacted with them, they will also follow you back.
  5. Don’t be afraid to ask for retweets. If you have shared a funny picture that has got a lot of likes, share it again and ask people to retweet it.

The key thing to remember is that it takes time. You’re not going to grow thousands of followers overnight. However, spend some time, tweet about interesting topics and interact in discussions, and your following on twitter will grow.

My Twitter Followers Map

My Twitter Followers Map

Out of all the main Social Media Networks, my preferred by far is Twitter. Twitter is where I spend most of my time, and grown my biggest audience. So, I thought I would test out the ‘My Twitter Followers Map’ tool, to see where in the world my followers were located.

My Twitter Followers Map

My Twitter Followers Map


Followers By Country

India – 37%

UK – 24%

USA – 17.7%

It is nice to know that I am getting in touch with all kinds of places all over the world. Being UK based though, I assumed this is where I had the biggest audience. But, I guess I was wrong.