• james@jamesharding.net

Internet

How to Optimise your Website for Search Engines

How to Optimise your Website for Search Engines

In order to generate inbound leads to your website it is important that your website is optimised for Search Engines.

This is a complex and ever changing subject, but this blog post aims to give you a core understanding that you can build on.

For ease of understanding, Search Engine Optimisation or SEO can be seperated into two categories. These being, ‘On Page SEO’ and Off-Page SEO’.

On Page SEO

As the name suggests, On Page SEO refers to the Search Engine Optimisation contained within the actual pages of your website.

  • Each webpage within your website should be created with the intention of being attractive to one or more of your defined buyer persona’s.
  • Your page title should include a well researched long-tail keyphrase. For example, take this page for example. The page is called: “How to Optimise your Website for Search Engines”. The blog post could have been called “Search Engine Optimisation”. However, the page’s tagert persona, will have little or mininmal knowledge of SEO. These users are therefore more likely to enter a search phrase into Google such as “How to Optimise your Website for Search Engines” rather than Search Engine Optimisaion.”
  • Your url should also contain the same long-tail keyphrase where possible – https://www.jamesharding.net/optimise-website-search-engines/
  • Your content should also refer throughout to your select keywords and phrases, but be careful not to spam your post with these, as this can have a negative effect.
  • Images are important in blogs to break up text and to give a better experieince to the vistor. However, search engines such as Google can not read these images. It is therefore important that you ensure you give your image an ‘Alt-Tag’ and this can also be your specified ‘long-tail keyword’.
  • To help add authority to your page or blog post, you should link to one or two external authoritve sources on the same topic. Such as… Find out more on How to Optimise your Website for Search Engines.

 

Off Page SEO

Off Page SEO is Search Engine Optimisation that you can do, off your website, to help drive traffic to your website.

  • Having an authotive source on the same topic linking to your website, can significantly help prove the authority of your website. For example if you write a blog post on a health study, and a University of Medicine links to it, it shows that the University of Medicine believes it is an authoritive source. This will inturn help with your ranking. These are often referred to as ‘Backlinks’.The key point to note with backlinks however, is it is quality not quantity. Every backlink you gain should be from a website that is relevant to your topic and seen as an authoritive source. This can be done by contact websites directly, commenting on blog posts, or evern offering to write a guest blog post.Don’t spend time or money getting lots of backlinks from random websites, as this will be most likely seen as spam and hurt your website.
  • Social Media is great for raising awareness and driving traffic to your site. But remember the key point. ‘People don’t like being sold too, but they like being informed and educated.’ When writing and sharing posts on Social Media, think about your target audience and what they would find interesting to read.
  • Share you blog posts with your current customers and network. Although they are already customers, they may very well share the post and help attract new visitors.

Search Engine Optimisation is a big factor in todays business world. Give it the time it deserves and remember it will take time to see results, but little and often and you will reap the rewards.

 

Facebooktwitterredditpinterestlinkedin
Submit a website for anti-virus approval

Submit a website for anti-virus approval

These days when people are browsing the internet, security is at the forefront of everything they do. There are so many phishing websites and horror stories people are ever cautious about the sites they visit.

People rely more on more on their anti-virus software to help them find trusted and reliable websites.

In recent years, Anti-Virus packages such as Kaspersky and Norton, have taken to display how safe or unsafe a website is within search engine results. This varies in how its displayed depending on the anti-virus provider but the general rule of thumb is:

  • Approved and Safe website – Green Symbol.
  • Unsafe website – Red Symbol.
  • Unchecked/Unknown website – Grey Symbol.

If your website is displaying within search results with a grey symbol then it generally means that your website has not been checked. Although there is no proof to say whether or not it effects your search engine ranking, it is almost certainly going to influence whether a user clicks on your website or not.

 

Submit a website for anti-virus approval

Some anti-virus software such as Norton allows you to directly submit a website to be scanned. Others, do not allow submissions, but there are ways in which you can speed up your website be naturally selected for scanning.

How to help speed up website status on search engines?

    1. Ensure that you have both a Google Webmaster account, Google Analytics and Bing/Yahoo Webmaster account and that you have verified your domain name.
    2. Submit an up to date Site Map to both Google and Bing/Yahoo.
    3. Submit your website directly to the anti-virus providers(where possible) for checking.

Submit a website for anti-virus approval.

The following allow you to directly submit your website to be scanned by their software.
– Submit a website to be checked and approved Norton Anti-Virus
– Submit a website to be checked and approved by Mcafee Anti-Virus
– Submit a website to be check and approved by Kaspersky
– Submit a website to TrendMicro
– Submit your website for checking through Safe Guarding

 

If your website is displaying a red symbol. There is usually an issue with your website. I would recommend running some checks on your website and contacting the anti-virus provider who is red flagging your website.

If you have any questions, please feel free to comment below.

Facebooktwitterredditpinterestlinkedin
Copy the value of one textbox to another

Copy the value of one textbox to another

Nobody likes filling out web forms, but it is a necessary evil. However, there are ways to help reduce this. One of these ways is to copy the value of one textbox to another.

Copy the value of one textbox to another

In the example sample table below,  there was a requirement for a primary contact email and also an requirement for a billing contact email. It was discovered in 90% of cases, the email address for both of these fields was the same. So it was decided that it would be best to automatically complete the billing email address with the primary contact email. However, still displaying the textbox to the user, should they wish to override it.

So here is how it now works.



Here is the code used:

<script>
function sync()
{
var primary = document.getElementById(‘primary’);
var billing = document.getElementById(‘billing’);
billing.value = primary.value;
}
</script>

<form action=”/submit_form.php”>
<input type=”text” name=”primary” value=”” placeholder=”Primary Contact Email” onkeyup=”sync()”><br>
<input type=”text” name=”billing” value=”” placeholder=”Billing Contact Email”><br>
<input type=”submit” value=”Submit”>
</form>

Click here to see plain code

Video Tutorial

Facebooktwitterredditpinterestlinkedin